Mobile App Development Benefits: Streamlining Processes with Top-Notch Software

The business world has long recognized the necessity of going digital and has made significant progress in this respect. Robust software helps companies of any size reach their ambitious goals and secures seamless operations.

However, digital is a vast concept, covering different areas. One of them is mobile software. Since companies are more likely to reach their customers through their phones (at least in developed countries), they stake on feature-rich apps. A perfect strategy, given that by 2029, the number of smartphone users is expected to skyrocket to an incredible 6.1 billion worldwide (according to Statista).

So, the necessity of building mobile software is pretty clear. But what are the key mobile app development benefits today? Let’s find out.

The current state of the market

Precedence Research estimated the global mobile software market to be worth approximately $289.17 billion in 2024. The Asia–Pacific region was leading in this area, accounting for roughly a third of global revenues (around 33%). Meanwhile, when it came to distribution platforms, Apple’s App Store remained the top choice. It generated nearly two-thirds of the market’s income (about 63%). As for the key domains, gaming clearly led the way, making up approximately 41% of the total market.

Looking ahead, the app market is anticipated to cross the $1.1 trillion mark by 2034, maintaining an annual growth rate of about 21.55% over the next ten years.

2025 mobile app trends

The landscape is shifting quickly, and in 2025, people want smarter, faster, and more personalized experiences. The latest tech advancements make this possible.

As 5G becomes more widespread, mobile platforms are gaining the speed and stability needed to support seamless streaming, interactive features, and immersive media. At the same time, artificial intelligence and machine learning make it easier for developers to build apps that adapt to user behavior in real time. AI-driven chatbots, voice assistants, personalized recommendations, and predictive search have become everyday features.

Meanwhile, virtual and augmented reality are making a huge impact on gaming and entertainment. Thanks to these technologies, immersive experiences are much more accessible nowadays.

The next important trend worth highlighting is advances in biometric security and seamless payment options. With digital wallets becoming widely popular globally, businesses must prioritize the security of their payment systems. From cryptocurrencies to direct bank integrations, these innovations are making mobile applications more convenient and secure for both companies and their customers.

Another trend gaining momentum is the rise of no-code platforms. They allow IT teams to build, test, and launch mobile features with less reliance on traditional development cycles. This shift is making the development process more accessible and agile, especially for professionals looking to test new ideas quickly. At the same time, advances in frameworks like Flutter and React Native are putting cross-platform app development benefits within reach. This ensures seamless mobile experiences across iOS and Android from a single codebase.

Overall, both companies and IT providers are striving to make mobile apps feel more intelligent, responsive, and relevant. That’s exactly what users expect as a baseline.

Key mobile app development benefits

Enterprises, SMEs, and startups have various reasons for ordering innovative apps from IT vendors. Lay users profit from digital solutions as well.

Benefits of mobile app development for businesses

Partnership with a successful mobile application development company allows you to reap the following mobile app development benefits:

• Boost your revenue. Personalized user experience is a major advantage of impeccable software. You can target ads at certain user groups or individuals. They improve interaction with people who can purchase your goods or services in a few clicks. Subscriptions, promotions, and coupons urge clients to buy even more.
• Increase trust in your company. Strengthening a brand image is a good reason to create a mobile app. An innovative solution and an efficient marketing campaign increase customers’ awareness of the impeccable quality of services.
• Carry out marketing activities more efficiently. Enhanced analytics based on your customers’ data helps you conduct marketing campaigns efficiently and improve targeting. By considering the needs, habits, and behavior of your clients, you will offer them the right services.
• Improve operational efficiency. A good application can also enhance internal processes, making order tracking, customer support, and employee collaboration truly seamless. This results in cost savings.
• Stay competitive in a mobile-first world. One of the benefits of mobile app development for business is increased competitiveness. The demand for mobile accessibility to services is rising steadily among customers. So, you will stay relevant in your market and minimize the risk of falling behind competitors that already offer mobile-first experiences. Moreover, if you tailor your app to the exact needs of your target audience, you’ll see even more gains.

Benefits for end-users

The advantages of mobile app development for ordinary people are as follows:

• They are easy to use. Convenience is the main reason why users download such software. A solid solution with a pleasing interface helps you do whatever you need seamlessly. What’s more, you can easily carry out the necessary tasks on the go. Should you need any assistance, a chatbot or a customer support agent will provide all the necessary information.
• They are customized. High-level personalization is one of the most obvious advantages. A solution securely stores users’ preferences, previous choices, and social media data. This information simplifies the customer journey, allows users to benefit from loyalty programs, and improves their interaction with a company.
• All processes take place in real time. With real-time push notifications on offers and transactions, clients stay informed about the most important events and changes.__
• They build stronger connections with the brand. Mobile apps can also foster deeper relationships between end-users and organizations. In-app messaging, feedback forms, and direct access to support help build trust and loyalty.
• They save time and effort. By combining accessibility, mobile payments, and quick ordering, such digital products save time and effort significantly. This convenience encourages more frequent interaction and ultimately improves satisfaction.

Industries that use mobile software in business

Andersen understands firsthand the tangible app development benefits businesses gain from investing in robust, tailor-made software solutions. Let’s take a look at the key industries profiting from them.

Gaming

The mobile gaming market remains a dominant force, generating the lion’s share of global app revenue. In 2025, it’s defined by higher user spending per download and a shift toward quality over quantity. Long-running franchises or well-crafted new entries monetize more effectively through in-app purchases, premium currencies, and collaborations with popular IPs.

You can find apps related to gaming and other interactive activities in Andersen’s portfolio as well. Take BetLakes, for example. This solution delivers seamless viewing, robust security, and enhanced payment protection for sports fans who want to bet while watching events.

Finance

In 2025, mobile banking is a core channel for digital finance. 4.8 billion people will access financial services via mobile by Q4 2025. That’s why such solutions are a must-have for every Fintech company.

Modern mobile banking platforms enable end-to-end money management, from bill payments and investments to lending and insurance. Frictionless payments, especially those powered by UPI, have reshaped consumer behavior.

To stay competitive, mobile banking apps must also embed advanced cybersecurity (multifactor authentication, biometric logins, and fraud detection) right from the architecture.

Our professionals have built dozens of top-quality FinTech apps. One of them is a digital banking solution allowing end-users to perform B2B operations seamlessly.

Healthcare

Digital health is an essential part of modern healthcare. People concerned about their health and lifestyle download apps for fitness, meditation, vital signs monitoring, nutrition, and more. Clinics and hospitals also need high-performance digital solutions to improve clinical workflows and patient care. As demand grows, IT companies constantly build new software. EHRs/EMRs, analytics tools, and telehealth platforms—our developers have successfully delivered a wide range of digital healthcare products.

Our efficient health and fitness solution is an example of this. Scheduling workouts and creating individual meal plans are just a few of its benefits.

Media and entertainment

The media & entertainment sector is reshaping itself around streaming, interactivity, and immersive technologies. In 2025, platforms offer AI-driven recommendations, multiangle live streams, and VR/AR experiences. Meanwhile, AI and blockchain streamline production and rights management, making content more accessible and secure.

Andersen is also actively engaging in building software of this kind. Take the innovative iOS product for the Globe TV channel, for example. It proves the expertise of our developers and enhances the user experience for video content consumers.

Retail

As smartphones and tablets have become essential shopping tools for many people, online retail keeps on growing. As a result, retail apps have become a necessity. Global retail eCommerce sales are expected to grow by 39% in the coming years. Behind the scenes, these apps connect with inventory systems, CRM, and payment gateways to ensure smooth, seamless shopping.

Our developers have built high-performance tools for many retail and eCommerce companies. For example, a large wholesaler improved order processing and warehouse management with a solution that streamlined their workflow and boosted efficiency.

Automotive

With the growing reliance on mobile devices, industry players increasingly focus on optimizing automotive-related services for mobile devices.

Our offerings for Automotive and Logistics are of excellent quality. For example, these real-time vehicle diagnostics and navigation tools are among the most efficient solutions built by our professionals.

Building a mobile app for business: things to consider

Andersen’s professionals have rich experience in mobile app development services. We recommend that you consider the following issues before launching a project:

• Clear goals. These determine the features of the resulting program, from the right technology stack to an effective marketing campaign.
• Comprehensive market research. By analyzing the market demand and the approaches of your competitors, you will understand what features you need. You can benefit from hiring professional Business Analysts (this is one of the key app development team roles). They will estimate the project cost and time needed to implement it. A thorough market review can also reveal user pain points and opportunities for differentiation, guiding design and feature prioritization.
• Platform choice. Employ a team with relevant skills and knowledge based on the platform you select. IT professionals who have mastered the right technology stack can build programs of any complexity. Andersen’s developers create cutting-edge Android and iOS operating systems. They also build hybrid software.
• Compliance with industry laws. Some industries require strict compliance with security regulations. The reason for that is the sensitive data they deal with. If you operate in Healthcare or FinTech, hire experienced subject-matter specialists who have mastered cybersecurity practices. They will give you valuable advice on how to implement data protection functionality.
• MVP development. Time to build an app varies depending on the scope of functionality and the type itself. Building a mobile app is often a multistep process that requires prototyping. With user feedback in mind, you can improve your product. To ensure success, choose an IT partner with solid experience in MVP development.
• Post-launch support and scaling. The work doesn’t end with deployment. Plan for ongoing support, bug fixing, performance optimization, and future feature development. An experienced IT vendor can help you maintain your app, adjust it to evolving user needs, and scale its architecture whenever you need it.
• User experience design. A seamless user experience is vital for success. Investing in professional UX/UI design ensures that your app not only meets the technical requirements but also delivers a rewarding experience that encourages long-term use and loyalty.

Conclusion

A feature-rich digital product will take your company to the next level and attract new clients. People will be glad to get a product facilitating purchases or interaction with your brand.

Andersen has been building robust software for over 18 years now. Our experts can carry out any digital project. They have already built many programs for leading customers in all major industries. If you want to reap the benefits of mobile app development for business, contact us for more details.