Application for Smart TVs
John Specter
Deputy Director at Samsung electronics
"Andersen showed us how to develop a high-quality solution"
About the client
The customer was one of Samsung's affiliates. As such, this company works on the forefront of tech progress and hence only employs the best software vendors.
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Project overview
An affiliate producing equipment for Samsung contacted our team and asked to build an innovative entertainment solution. Its main objective was to improve the UX of the customer's end clients using Samsung Smart TVs. Practically, it was planned to enable end-users to access video content via any device, watch TV shows, and manage their TV sets with a remote control app. Therefore, due to the rapid growth of video content sharing practices, the customer wanted to develop an app enabling its end-users to view movies and popular TV channels via both existing and new smart TVs.
Description
A thorough analysis of the customer's business requirements
Andersen's Business Analysts carefully assessed over 100 different TVs associated with the customer. The mission was to find the best way to build an innovative and quick application to cover both existing and new electronic products. More than that, since this app was supposed to match all end users' needs, our Business Analysts examined more than 50 competitors and identified features that were not available on the customer's existing applications.
Development of an application for a wide range of TV models
A reliable base to develop an application for a wide range of TV models was constituted by a close collaboration between Andersen’s developers and the customer’s representatives. During the main development stage, our IT specialists applied the latest technologies to create a software solution capable of swiftly operating on devices with the minimum amount of RAM. Finally, a cross-platform app supporting over 55 modern TV models was developed.
Solution
Implementation of smart typing tips
Text input is the most inconvenient action that smart TV users face. In order to simplify this process, smart tips were added to the application. Now, users can see the right spelling for full words and phrases when they start to type them on the app.
Intuitive navigation through the library
Andersen’s team has enabled the customer's users to easily and conveniently navigate through the library of the available video content. As an result, they can find, save, and view their preferred shows, movies, and TV series quickly and without difficulties.
Streaming services
Online entertainment is becoming the top choice for many viewers all over the world. In order to ensure the best possible UX, our experts envisioned an optimized layout and user journeys for those who prefer this type of entertainment.
Project results
- After the app launch, the sales of the customer's TVs increased by 3%
- Moreover, almost 15% of end-users use the app for smart TVs as the main point
83%
30%
Customer review
Review
There were some difficulties at the start of the project because we had to spend much time on requirements elicitation. But then Andersen suggested us to add a business analyst and the job went well. Finally, I was able to focus on business objectives instead of project control. Andersen showed us how can outsource vendors develop an expensive solution with high quality.
To ensure the best possible results, make the resulting Smart TV ecosystem easily navigable, deliver an intuitive and pleasant UI/UX, and create an optimal user journey to enjoy video content, Andersen’s experts focused on the following components.
First, we focused on the solution as a whole. While observing the design guidelines submitted by the customer in their entirety, we gradually envisioned the structure to be built. This stage encompassed colors, general layouts, controls, actions presupposed by a typical user flow and the way to perform those actions via smart remote TV control. With these deliverables at our disposal, we could proceed with further stages.
Home Page
TV Channels
The key issue of this page was to communicate the customer’s corporate style and brand, create an engaging yet simple digital environment, and provide the end-user with a range of available options to select.
In this section, end-users can watch various sorts of video content, such as TV shows, news, entertainment products, etc. While the actual choice of channels depends on users’ location and feature packs, the way they are arranged is universally accessible and logical.
Movie / Series page
Player
Library
The objective of this section is twofold. On the one hand, it is to provide the end-user with a brief overview of their current product of choice, including its duration, stars, ratings, screenshots, etc. On the other hand, it is to display a personalized list of other trending or relevant shows.
The way the player was implemented was based on the best industry practices, including classical and clear controls, with each element being in its place.
This section is obviously dedicated to storing the titles available to the end-user. What matters here, is an elaborate system of filters enabling them to easily find the very content they need.
Let's talk about your IT needs
What happens next?
An expert contacts you after having analyzed your requirements;
If needed, we sign an NDA to ensure the highest privacy level;
We submit a comprehensive project proposal with estimates, timelines, CVs, etc.
Customers who trust us
