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A Media and Entertainment Project for Sports Streaming
About the client
Andersen was chosen as an IT service provider by a leading European football club. This customer asked us to implement an ambitious idea – the club wanted to obtain and provide its fans with a media and entertainment streaming platform.
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Project overview
Andersen was chosen as an IT service provider by a leading European football club. This customer asked us to implement an ambitious idea. The club wanted to obtain and provide their fans with a media and entertainment streaming platform for watching several types of sports content, such as live streaming, football matches, training sessions, and the latest news concerning the club via Smart TVs. It was also necessary to integrate an online store selling branded merchandise like, collectibles, souvenirs, and tickets.
Other:
Grunt, Gulp, Webpack, Animation GSAP
Solution
Andersen’s team of IT experts worked in close contact with the representatives of the football club. We applied our deep experience and expertise to envision and create a set of outstanding applications. All the specific challenges associated with the video content in general and sports streams, in particular, were taken into consideration. One of them was to ensure that the content would be delivered seamlessly, in a user-friendly and intuitive fashion, and in real-time.
Throughout the entire IT engagement with the customer, we have been offering comprehensive and highly-qualified support to the customer, at all stages ranging from developing the apps to submitting them to stores.
App functionality
As a result of our involvement and close cooperation with the customer, the following advanced and valuable IT deliverables were ensured:
- Voice control support;
- Video on Demand (VOD) functionality;
- Live Streaming capabilities;
- Compatibility with the existing client loyalty programs;
- Built-in functionality to sell tickets and branded goods;
- Notifications covering upcoming football matches and events;
- Club news, game results, and club statistics.
Project results
The football club is fully content with the project results, as the delivered solution quickly became popular among fans and sports lovers:
- Successful integration of the solution with the online store selling branded merchandise, resulting in a 23% increase in revenue;
- Compatibility with various loyalty programs and the ability to sell tickets and merchandise directly through the platform;
- 89% satisfaction rate among end-users thanks to intuitive and user-friendly design;
- Voice control and VOD functionality added to enhance user experience.
Winners is a digital venue marketing and commercial grade live streaming solution that utilises your existing TVs and social media to drive footfall and sales – one easy to use platform that helps you get payback on your sports subscription costs.
Having 75+ channels streaming live sports, from Winners on your TV in should be the most awesome digital experience in world.
User Flow
The team conducted research within the UX realm to make the user experience intuitive and logically aligned. All stages of the user path are presented in the blocks below.
Home Page
Events
The home page is designed in the customer's corporate colors (muted blue and deep orange). It presents a preview of the current game that the user is interested in. A block below is a feeder, where you can scroll through other live broadcasts or upcoming game broadcasts.
On the event page, you can select the sport you are interested in and the day you want to check out the game. On the right side, there is a detailed schedule on a semi-transparent backing so as not to distract the user's attention.
Channels
With the channels, we followed a tabular logic, where the time and a brief description of the broadcasts are placed according to the week's grid. When you click on the air of a particular channel, you have the option to record the broadcast or go directly to the channel.
Player
Selected Channel
In the built-in player, all classic multimedia functions are available (full screen, rewind, pause, record, etc.). Plus, by clicking on 'more' in the menu located on the left side, the user can select broadcasts from other TV channels without switching to other pages.
When you click on 'selected channel', the screen becomes divided into two visual blocks: the block with what is currently playing and the block with programs you might want to watch or your library of recordings.
Let's talk about your IT needs
What happens next?
An expert contacts you after having analyzed your requirements;
If needed, we sign an NDA to ensure the highest privacy level;
We submit a comprehensive project proposal with estimates, timelines, CVs, etc.
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