A Retail-Specific Set of IT Tools for a Large Wholesaler

The first challenge was related to eCommerce and stock management practices. While running dozens of outlets across the continent, the company’s online sales were assigned to a single unified online store. As an outcome, given multiple orders being placed continuously and concurrently together with the factor of vast distances between physical stores, shipping issues emerged. That's why the first priority for the customer in this retail online store project was to get a tech tool to seamlessly aggregate data, both product-specific and stock-level, across all locations in real-time.

The second issue was related to the customer's local web presence. Media Markt was willing to improve it so that client feedback could be properly collected, their loyalty program could be streamlined, and their recruitment processes could be facilitated with the help of an online career portal. Thus, we were entrusted with building a web portal that would be one of the finest local online retail store examples.

Finally, self-service terminals in the company’s physical stores were slow, cumbersome, and unpopular. Those machines required a software-based refresh and a new UI to ensure the best possible UX. It was a must to ensure that the terminals give Media Markt leverage to:

On top of that, our tech team engineered and launched an online recruitment portal to highlight the benefits of working for Media Markt. Via it, a potential employee can see available vacancies with filters for positions and locations and apply for a position by filling out an online form and attaching their CV. With this improvement, the customer can gain an edge in the competitive labor market by attracting more relevant candidates, streamlining the assessment procedure, and building a full-fledged base of potential candidates to invite later.

Andersen successfully handled the challenge of questionnaires and client loyalty program issues. Namely, our developers integrated a survey system into the existing loyalty program. Another improvement was providing incentives for clients to complete the questionnaires by offering them reward points. These points can be redeemed as discounts for future purchases. Data from these surveys is combined with each client’s purchase history, search requests, and other information to create a more personalized experience and offer them better-targeted discounts and sale notifications.

As for the recruitment portal, the goal of our work on this portal web application example was to highlight the benefits of working at Media Markt to potential employees. For this purpose, we closely cooperated with the company when developing the online recruitment portal. The website displays current vacancies that can be filtered by roles and locations. Thus, potential candidates can apply for job openings by filling out an online form and attaching their CVs or linking it to an external online CV.

Ability to resolve challenges associated with warehouse and stock management. Andersen's team implemented a solution for aggregating, assessing, and monitoring product and stock information from the company’s retail outlets for their online shop.

Ability to collect purchaser's data more effectively and improve the existing loyalty program. For this goal, we created a system of surveys and questionnaires. Data from these surveys is combined with such information as purchase history and search requests in order to create a more personalized experience and offer everyone consumer-targeted discount and sale notifications and alerts. The dashboards we envisioned and delivered in this respect are also noteworthy for being easily navigable, intuitive, and informative.