A CRM System for a Research Agency
About the company
Andersen was approached as a custom marketing software development company by an independently owned research agency from the UK, which works there and in several other regions. Their core domains include food, beverages, and personal and household care products.
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Project overview
Andersen was tasked with helping the customer understand the range of future functionalities, as well as with implementing and testing them in a real-world software solution.
Business Context
Willing to become even more flexible, effective, and competitive, the customer initiated a business process automation project. Obtaining a modern CRM marketing solution was an integral part of this plan.
Challenges
The customer already had some CRM-related project documentation at their disposal when contracting us; however, it was outdated and not properly structured.
App functionality
The software solution we contributed to includes:
- Advanced reporting capabilities;
- Custom cost calculators;
- Seamless and protected integration with a range of third-party services.
Solution
Andersen provided the customer with a system specifically tailored for market researchers. In today's landscape, it is truly one of the most effective marketing CRM examples. Among other things, the product is capable of generating detailed statistical reports for end-clients that order marketing research.
Project results
As a result of Andersen's involvement, the customer has gained a competitive edge. For instance, they can now obtain information concerning the costs of third-party services needed for marketing research with a much greater speed.
Let's talk about your IT needs
What happens next?
An expert contacts you after having analyzed your requirements;
If needed, we sign an NDA to ensure the highest privacy level;
We submit a comprehensive project proposal with estimates, timelines, CVs, etc.
Customers who trust us
