The customer chose to protect their confidential information
Modern Automotive Marketplace
About the Customer
Andersen was contracted by a company intending to revolutionize its car buying and selling experience. It envisioned a one-of-a-kind inventory-independent marketplace that streamlines and simplifies the process for both buyers and sellers.
![[object Object] on the map](https://static.andersenlab.com/andersenlab/new-andersensite/bg-for-blocks/about-the-client/usa-tablet-2x.png)
Business Context
The customer wanted to reinvent the way they worked in the US car retail market. Previously, that process was time-consuming and high-pressure, with limited options for comparison and negotiation. The company envisioned a combination of an online automotive marketplace and a car buying and selling app enabling buyers to seamlessly and conveniently search for cars, negotiate, and finalize purchases. Sellers would benefit from digitized documentation, expanded buyer access, and improved profitability.
Customer Challenges
The main challenge was that this unprecedented solution had to satisfy the needs of several target audiences with different interests. Buyers previously had to search for cars across multiple platforms, negotiate prices, and handle paperwork themselves. The new car selling application was intended to automate the entire process, providing a fully digital experience with access to an exclusive dealership network and a concierge service while ensuring the best price with zero pressure.
As for dealerships, selling cars required significant time spent on customer interactions and manual documentation. The automotive marketplace was to expand their reach, enable automated inventory sourcing, and streamline transactions, increasing profitability while reducing administrative burdens.
Finally, loan representatives, who previously struggled with time-consuming paperwork and inconsistent conversion rates, would gain access to a large pool of pre-qualified buyers. With automated documentation and an optimized approval process, loan conversions improved, making payments more efficient for all parties involved.
Project overview
The resulting car buying and selling app is an end-to-end solution that allows users to manage the entire vehicle-related transaction process digitally. From registration and profile management to searching for cars, finalizing deals, and paying, the platform eliminated frequent inefficiencies, offering an automated, user-friendly experience. By integrating dealerships, buyers, and loan representatives into a single system, it eliminated the need for manual price negotiations, extensive paperwork, and multiple third-party interactions, creating a seamless and transparent car-buying journey.
Solution
Andersen delivered the following features for the resulting car buying and selling app coupled with the automotive marketplace:
- Comprehensive user onboarding system that allows registration via third-party services and multi-user account verifications;
- Buyer-seller transaction flow and deal management, enabling offer creation and tracking, contract submission, and document storage;
- Personalized dashboard with a navigation menu, account settings, document management, and notification functionalities;
- Vehicle ownership validation feature, allowing license plate and VIN scanning for added security;
- Fully digital car search and listing module, including the “My Garage” section for vehicle management, trade-in options, and VIN validation;
- Logistics and post-purchase support, covering vehicle delivery scheduling, FAQs, customer assistance, and more.
- Secure payment and financing system, integrating automated loan applications, subscription activation, and credit card payments via Stripe;
Results and Benefits
As a result of our engagement, Andersen helped the customer:
- Establish a competitive edge with a next-gen car buying and selling app;
- Fully digitize and automate car selling flows and routines.
- Seamlessly cater to the needs of all target audiences;
Let's talk about your IT needs
What happens next?
An expert contacts you after having analyzed your requirements;
If needed, we sign an NDA to ensure the highest privacy level;
We submit a comprehensive project proposal with estimates, timelines, CVs, etc.
Customers who trust us
